This past October I had the joy of photographing Alicia, the social media manager behind Palapa, a brand she describes as “a digital refuge to grow with strategy.” And honestly, that description fits her perfectly. Alicia brings this mix of joy, freedom and nature-loving energy that instantly makes you feel at ease, and that’s exactly what she wanted her photos to show.
She rented a beautiful rustic house near the mountains in Madrid, which turned out to be the perfect match for her brand vibe: warm, grounded and full of personality. Throughout the session, we worked on capturing her essence, positivity, professionalism, effort and a playful touch. We created images she can use across her website and social channels, mixing portraits, behind-the-scenes moments, and all the tools she uses daily: her laptop, camera, tripod, gimbal and lighting kit.
My goal with personal branding sessions is always the same: help creatives and entrepreneurs show up as themselves, in a way that feels human, approachable, and true to their work. With Alicia, that came naturally. Her brand is all about helping others grow with intention and I’m so happy we created photos that reflect exactly that.
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